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Why you MUST pay attention to Dan Kennedy:
Reason #1:
Dan Kennedy is one of the highest paid, most in-demand direct marketing
consultants in America today. In the last few years, he has worked hands-on
with clients in 68 different businesses, industries and sales fields, at fees
starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur
Magazine says he has "at least 101 moneymaking ideas for any business
owner" -- but 'idea' is really a misnomer; Dan is relentless about
providing only proven, practical, useable action strategies.
As a consultant, Dan applies his "marketing
wizardry" and moves with remarkable ease from one field to the next -- proving
that his methods are universally applicable, although
often brought to a particular field for the first time at his urging. His
clients include One of the interesting business arenas he's
been heavily involved in is the TV infomercial field, where he has consulted
with 3 of the 5 largest companies, worked on projects with a long list of
celebrities including Florence Henderson and Fran Tarkenton, and been directly
involved in the sale of hundreds of millions of dollars of product via TV. His
longest continuing client in this industry, the Guthy-Renker Corporation, is
famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria
Principal Skin Care infomercials. Many of Dan's clients -- and
"students" -- achieve really miraculous sales breakthroughs almost
overnight. Just as an example, consider the young married couple with a
failing home-based business and $100,000.00 in accumulated credit card debt; 90
days after attending one of Dan's seminars on marketing, they had their income
up to $50,000.00 a month. Today, just two years later, they have zero debt, a
monthly income exceeding $100,000.00..…an amazing, "unbelievable"
turnaround. Yet, these kind of "unbelievable results" seems to be the
norm with those applying Dan Kennedy's advice!
Reason #2:
As
you already know, he is also one of the most popular professional
Reason #3:
He is a prolific author, with six books
simultaneously available in bookstores, including his bestseller, 'The Ultimate
Marketing Plan' book. (His book, 'How To Turn Your Ideas Into A Million Dollars'
carries praise from people like Joan Rivers and Al Reis, of Reis &
Trout.)
Success Magazine has praised his
'Magnetic Marketing System'. Dan has six business books in the bookstores, a
7th on the way, and his books have received favorable attention in Success,
Entrepreneur, and Selling Magazines, numerous trade publications, even USA
TODAY. Millions of dollars of his cassette programs and other products have
been sold by his own companies worldwide, and products he has co-authored or
edited have also been featured in major catalogs like Nightingale-Conant and
Sybervision. The "Be Your Own Boss System" he co-authored with Tony
Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was
featured in its own TV infomercial. Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them. Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV informercials you've seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed. KENNEDY'S "NO BS" APPROACH AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS ADVICE Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he's rarely in his office, almost never takes incoming calls - new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he's militantly resistant to having his time wasted and has "fired clients" on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy. He's also expensive. Most new client relationships begin with one-day consultations at $5,600.00. Consulting by the hour is usually $800.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client's revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago. Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance. And much, much more!
© Dan Kennedy, 1996, 2000. All Rights Reserved.
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everything from start-up entrepreneurs and small companies to several
100-million and 200-million dollar companies, even two billion-dollar companies,
one in the U.S., one in England. Many of these clients have been with Dan
continuously for 5, 7, even 10 years. A total of 92% of all clients who have
used him in consulting and/or direct-response copywriting capacity once have
done so subsequently, repeatedly.
speakers, sharing
his ideas with over 200,000 people a year and sharing the platform with
a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom
Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf,
former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on
and on. Because of the extraordinary practical value of even the briefest of
his dissertations on marketing, Dan has become one of America's top professional
speakers. His busy schedule includes in-house seminars for corporate
clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer
software); speeches or panel presentations for major associations, and Peter
Lowe Success 1999 Events. This is his 20th year as a professional speaker.
Dan
Kennedy's smart marketing advice has been of great value
to our business."
"140,000.00
in business in 4 days, and a big chunk of that was extra
revenue I'd have never seen without the one suggestion you
gave me. If I'd been using that one since the first of the
year, I'd be at least $100,000.00 farther ahead."
I
can't thank you enough for all the valuable information,
insights and techniques you provided at the Copywriting
Clinic. It is definitely the most valuable training I have
received in copywriting. 
"I've been speaking
for profit for a number of years. Two things hit me right
away (about your Mega System For Speakers): first, how
much easier and more profitable my speaking business could
have been if I would have had Dan's information to begin
with. Second, how putting just a few of these proven
techniques into action will substantially increase my
bottom line this year - and for many years to come."
"If you want to
make waves, go to Harvard and get your Ph.D.. If you want
to make money, get your Ph.E. - run to your nearest
bookstore and get Kennedy's new book- it's a four year
course in Entrepreneurship." 
"I've
used a lot of your ideas, with the latest success wrinkle
being 'your choice'…I created three levels of
packages…I've had a near 75% up-sell from $2.95 to $50.00
on my recorded message!" 
"Listen,
there's a lot of opportunity in the information products
business, but finding the path to success can be like
wandering into the forest in " The Blair Witch Project."
Dan's seminar saved me from a lot of frustration, wasting
a lot of money and - Here's the most important thing -
wasting a huge amount of time. In my market, I couldn't
have afforded to waste the time it would have taken me to
learn everything that Dan covered in just three days."
"I'm
the mortgage broker in Ottawa you may or may not remember.
I've been using your 'stuff' for about 3 years we are
getting about 400 calls - are you sitting down? - a day!
Thank you." 
"To
my speaking colleagues: I've said it before and I'll say
it again - there is no one who knows more about the real
world of speaking than Dan Kennedy. When it comes to
knowledge of how to organize, market, sell and build
products and services at a profit, Dan Kennedy has no
equal. For over a decade, I have utilized Dan's ideas in
my own speaking, training and consulting business. As a
consequence, we have been fortunate enough to show
consistent growth and continue to do so. I recommend Dan's
services highly." 
"This
was fantastic! I have lists to begin to implement. The
most exciting thing involves the book I am currently
writing, "Liberate The Leader: Giving Every Women The Guts
To Lead." I plan to seed the book with references to my
web site and information, which can be found on the site.
Also, I'm excited about working with Ken McCarthy on a new
site, which is designed to sell! Thank You!"