* Ron LeGrand		Author of numerous books, cassettes and courses for real estate investors.
Craig Procter		#1 ReMax real estate agent in the world for several consecutive years and, based on that success, a trainer/coach and publisher of info-products for the real estate industry.
Linda Miles		One of the leading consultants to the dental profession. (Listen to her comments on the 'Spill The Beans' Tape.)
* T.J. & Eileen Rohleder		Publishers/marketers of how-to courses, audio tapes and complete "business in a box" products for opportunity seekers.
* Chauncey Hutter		Publishes info-products for tax preparers and accountants.
Guthy-Renker Corp.		Publishes/produces info-products marketed primarily via TV, including Think And Grow Rich, Tony Robbins' Personal Power, Kathy Smith Weight Loss System, Covert Baily Fitness, etc.
Open University (Larry Pino)		Publishes books, tapes, high-priced courses for individual entrepreneurs in the cash flow industry (mortgages, factoring, etc.)
U.S. Mortgage		Publishes courses and "business in a box" type products.
* Platinum Members
A FEW OF THE CLIENTS I HAVE  LITERALLY  LAUNCHED IN THE INFO-PRODUCTS BUSINESS: Jeff Paul  You must know the Jeff Paul story, and you've probably read the book, "How I Make $4,000.00 A Day Sitting At My Kitchen Table In My Underwear." As Jeff will freely tell you, he was failing miserably in info-product marketing when he came to the first of my Super Conferences, and I personally gave him a short list of corrective measures to re-invent his product, fix his advertising and turn his business around. His income skyrocketed in a matter of months to over $100,000.00 a month. He subsequently built several successful info-products businesses, sold one for a very substantial profit, and has become a highly paid, much in demand consultant. He has a very strict set of "rules" about how he wishes to live his life, and designs his business activities to support that chosen lifestyle.   Pamela Yellen, Prospecting & Marketing Institute You'll hear Pamela on the "Spill The Beans" Tape. For a number of years, she sold her info-products only via "manual labor", at speaking engagements, and while she still does that, she has developed a much larger income stream from direct marketing of an expanded line of info-products for her original niche, and an entirely separate, second info-products business for another niche. The income and the freedom from a grueling travel schedule allowed Pamela and her husband Larry to relocate from Phoenix to Santa Fe, New Mexico, build their dream home there, and now operate their business from home with zero staff. Chauncey Hutter Reed Hoisington Bill Glazer Chauncey, Reed and Bill all have this in common: they were very successful in their own fields --- tax preparation, mortgages, clothing stores, respectively --- and were, in part or whole, excelling at the use of direct-response advertising and innovative marketing. At my urging and with my personal consulting, each launched their own info-products business within their industries. To-date, Reed has had the greatest success, often exceeding $60,000.00 in monthly revenue, and developing very innovative means of getting free lead generation advertising via joint venture, sponsorship and co-op advertising arrangements. CURRENTLY I HAVE CLIENTS AND/OR PLATINUM MEMBERS SELLING INFO-PRODUCTS AND MAKING BETWEEN $100,000.00 AND OVER $1,000,000.00 A YEAR TO THE FOLLOWING NICHE MARKETS: •Auto Repair Shop Owners •Heating/Air Cond. Contractors •Carpet Cleaners •Landscape Contractors •Chiropractic •Mortgage Brokers •Clothing Store Owners •Real Estate Agents •Dentistry •Restaurant Owners •Florists •Tax Accountants   "STUDENTS" OF MY METHODS, ATTENDEES OF PAST SEMINARS AND INNER CIRCLE MEMBERS ARE IN MANY OTHER DIFFERENT INFO-PRODUCT BUSINESSES, INCLUDING:    "Speed Seduction" .....you may have seen Ross Jeffries on Oprah, Sally Jesse Raphael, etc. ; his ads run regularly in men's magazines. Ross markets info-products on "picking up women." His "Speed Seduction" program carries a price tag of nearly $500.00"Weight Loss Secrets Of Las Vegas Showgirls".... Dr. Scott Lewis is actually a chiropractor whose first info-products (books and audio tapes) have to do with "follow-through motivation" re. diet and exercise, and hundreds of thousands of those products have been sold in conjunction with several different TV infomercial products. His newest venture is marketing these new videos he recently produced."   "Wealth Secret Of A Desperate Iowa Housewife" ..... Louise Nielsen turned her true story of starting a housecleaning business broke, with a bucket and sponge, and building up, and selling, a multi-million dollar company into an info-product that has been profitably advertised and sold for nearly 4 consecutive years.   "Let A Pro Teach Your Son To Hit Home Runs".....a former pro ballplayer has developed a business selling how-to videos, audios and manuals to parents of Little Leaguers. He has gone from one product to twenty, and a million dollar a year business!   "How To Kill A Man With Your Bare Hands In 60 Seconds"....."Quick Kill" Williams' full-page ads are a staple in martial arts, soldier-of-fortune and men's magazines every month, fueling a business featuring a huge collection of video and printed info-products like his "Speed Hitting Course", ranging in price from under $100.00 to over $1,000.00. "Quick Kill" has attended a number of my seminars over the years and -- fortunately for me!!! --- has profited by doing so. MY PAST INFO-PRODUCT CLIENTS HAVE INCLUDED: The largest publisher of test prep guides for postal service, other federal jobs, police dept. jobs, etc.   A national association of professional hypnotists   A 10-million-dollar a year mail-order marketer of alternative health books A Few Of The INFO-PRODUCTS & INFO-PRODUCT BUSINESSES I'VE HELPED BRING TO LIFE:  A bestselling book on improving eyesight   An audio-tape program by fitness guru Covert Bailey   A memory improvement course   The leading audio/video program on back injury prevention in the workplace   The #1-selling collection of audio, video, and multi-media theft control training programs for the supermarket, convenience store and drug store industries.....over 5,000 CEO and Corp. Training Directors signed as newsletter subscribers in first year of publication.....A comedy newsletter for radio disc jockeys   A complete time management system   New "Psycho-Cybernetics" branded products sold in bookstores, on line, by Nightingale-Conant and in other catalogs **************************************** WHAT MIGHT YOU  LEARN FROM ALL THIS EXPERIENCE? In this business, it only takes one great idea to make a million........  WHAT  WILL  YOU  DO WITH  A  WHEELBARROW  FULL  OF  'EM? **************************************** I DARE YOU TO READ THESE INDIVIDUALS COMMENTS AND NOT FEAR MISSING OUT ON THESE TAPES!   T.J. & EILEEN ROHLEDER M.O.R.E., Inc. (Info-products and business opportunities) "Thanks in large part to Dan Kennedy's guidance, methods and strategies we are going to break the  Five Million Dollar yearly sales mark, for the first time in the history of our company."   John La Tourrette Warrior Publications http://www.thespeedman.com/

•  

From 1992: "It seems like, after 14 years of 'hoping' and struggling, you've finally shown me how to make real money from selling my information. Things are now happening I never thought were possible. Dan - you are one of the handful of people who really got me started."

From 1999....."We've sold 3,407 videos in the "Kahuna Warrior Mind" series in the last 4 weeks alone!  We pull in $33.00 plus S&H for each video.  And of all the purchases, we've had only 17 choose the "Silver" package, and 9 of those upgraded to "Gold" as soon as they watched the "Quick Start Video".  Most of the rest buy the "Gold", but are immediately sold up to "Platinum" - for another $97.00."

(DAN'S NOTE: That's over $112,000.00 in business - about $4,000.00 A DAY....wouldn't you like to know how to do this?)

Greg Renker
Guthy-Renker Corporation
(TV Infomercials incl. Tony Robbins, Victoria Principal, Kathy Smith, Covert Bailey, etc.)

"We try never to make an important marketing decision without consulting Dan Kennedy.  While our use of his services is not restricted to 'information products', there is no doubt that Dan Kennedy has more real knowledge about successfully marketing such products than anyone else."

(DAN'S NOTE: the Guthy-Renker Corp. has paid me nearly a half-million dollars in fees and royalties, in a consulting relationship dating back to their very first infomercial.)

Joe Polish
Piranha Marketing, Inc.
(Info-products for service industries)

"Here's a much deserved testimonial. I should have sent you this formal thank-you sooner, but I've been so busy making money with all the killer marketing stuff I've learned from you, I haven't taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years."

I first made money selling information by mail in 1972. Following is a summary of many of my experiences with different media for selling information. But note this: I'm learning something new and useful everyday; I'm not teaching "history"

About Product Development

I have built product for Entrepreneur Magazine, Hume Publishing, Guthy-Renker, Group M Marketing, Nightingale-Conant, and a number of other companies......co-authored product with Tony Robbins, Jeff Paul, Pamela Yellen, Dr. Maxwell Maltz......and ghost-written product for over a dozen authors/speakers. Over the years, I have created and sold over 100 different info-products of my own. My own products have been sold in over a dozen different companies' catalogs, in joint-ventures with magazine and newsletter publishers, even on TV.

The very first info-product I ever created, in 1973, sold over 1,000,000 copies. I developed an entire collection of info-products for the chiropractic and dental professions, sold via seminars and direct-mail in 1983-1987, then licensed to another entity and sold by that firm for several years, then bought back, up-dated and re-licensed in 1998. For several years I was the CEO of a custom cassette manufacturing company which, at the time, produced products for roughly 1/3rd of all the professional speakers in North America. 

Three years ago, I organized The Psycho-Cybernetics Foundation, and we have developed a new home study course sold by direct-mail, a new audio product sold by Nightingale-Conant and in SkyMall catalogs, and a new book sold in bookstores. I am currently developing new info-products for test advertising this year in the horse racing industry.

About Magazine Ads

The first full-page ad I created for a client (in 1975) ran every month in dozens of magazines for a month. The first full-page direct-response ad I created for my own products (in 1974) provided a 4-1 (400%) ROI and ran until the product was unavailable. More recently, in one category, for several months, 11 of 63 full-page ads in one national magazine were written by me, for 11 different clients!  I have created full-page ads for info-products that have produced as much as 9-1 ROI via 1-step selling, and, in total, that have sold well over 25-million dollars worth of various info-products. My full-page ads for clients as well as my own products have appeared repeatedly in Success, Entrepreneur, Money, Moneymaking Opportunities, all major airline magazines, as well as diverse publications including Golf Digest and Prevention.

About Direct-Mail

I have been paid as much as $72,000.00 in fee + royalties in one year, for writing one sales letter - and paid more than $50,000.000 each for a number of sales letters.  Over the past 5 years, my sales letters have either become my clients' "controls" or beat their "controls" over 80% of the time. In 1999, one client, selling an audio/video info-product, made over $200,000.00 in profits from mailing one of my letters to less than 30,000 prospects.  With case history after case history, I have successful, profitable sales letters to show for nearly 100 different clients, projects and info-products. 

Millions and millions of pieces of direct-mail created by me have been mailed. Even top freelance copywriters have purchased my products about copywriting. My book THE ULTIMATE SALES LETTER has been continuously available in bookstores since its first publication in 1991.  The sales letter developed with my assistance by Nightingale-Conant for 'The New Psycho-Cybernetics' product made that N/C's #1 best-selling personal development program of 1999.

About Broadcast FAX

Although there are current and pending future legal restrictions and problems with its use, I have had enormous success in the past two years generating leads for/marketing info-products, as well as seminars, via Broadcast FAX.  In a number of instances, we have generated leads at a fraction of cost from other media. In two instances, info-product businesses grossing over $100,000.00 a month have been built entirely on the back of Broadcast FAX.

About Television

The infomercial I wrote and produced for U.S. Gold still holds the record for longest-running lead generation show for a business opportunity (7 years), and it made the client a millionaire+.  I have had numerous successes and even more failures in the infomercial field, spanning 11 years.  I have been a guest expert on panels at the national conventions of both the National Infomercial Marketing Association and the Direct Marketing Association, and had articles published re. infomercials in both TARGET and DM NEWS.

About Audio Tapes As Sales Tools

I have created some of the most successful tapes used as sales tools ever used. For a product of my own ('The Money/Business/Success Course'), my 90-minute audio tape sold over $500,000.00 worth of courses in 18 months, with an average conversion rate of 15%.  More recently, I developed three different "recruiting tapes" for two different MLM companies and, in total, over one million of those tapes have been distributed.

About Video Tapes As Sales Tools

I have written and/or turn-key produced "video brochures" for MLM companies, business opportunity and franchise companies, home study course publishers, as well as a variety of consumer products. Consulting clients specific to this have included the Amway Corporation and ICS, International Correspondence Schools.

A Very Small Sampling Of The Important Topics
That Are Covered On These Tapes: