From:
Dan Kennedy
Re:
POWER POINTS
Dear Friend,
I want to tell you about a moneymaking
tool extraordinaire, that I have invested 19 years in making. It is
called POWER POINTS, and it is, by far and away, the most valuable and
important tool or product of any kind I've ever brought forward, and I
can't wait to describe it to you in all of its glorious
detail.
The problem: how to access what I know
efficiently, to get what you need, when you need
it.
The answer: POWER POINTS.
Let
me explain how this tool was built.
Two years ago, a very
capable editor and organized-thinker, very familiar with my work, took
everything we could find that I had said, taught, recorded, or written,
published and unpublished, even consulting session notes, since
1975.......quite literally a trailer-truck full of raw material......and
set out to edit out all the duplication, pull together all the gems, and
get it organized into categories and disciplines, somewhat like an
encyclopedia. It took her nearly an entire year of very dedicated
effort. I invested a large sum of money in her efforts. Now I've been
working with what she delivered, to make it even more useable and
accessible.
In total, 19 years of my experience and nearly 3
years of arduous labor have gone into assembling POWER POINTS for
you.
Here was my goal, my
idea:
At any time, for any specific purpose, you
could go right to the proper place in this tool and get a quick,
concise refresher- what would Dan Kennedy think and say about
this?
So, let's say you're getting ready to go
and give a speech, to persuade 10 or 10,000 to accept your proposition
or buy your products. You could instantly yank me into the room and get
a quick download of my best advice and strategies for group selling,
platform selling, and public speaking.
Or let's say you're
putting together a new sales letter or advertisement, and you're stumped
on the offer. You get me to instantly beam down into the chair next to
your desk and reel off my very best suggestions for building the most
powerful, magnetic offers possible.
Or, you're about to get
on the phone and negotiate a deal with a particularly difficult client.
Blink your eyes like Barbara Eden and -- zap -- there I am, to go over a
handful of key ideas about winning in negotiations.
Many of my students have been
asking for a resource like this for years. Maybe you're one of them.
It's finally here. Now you can keep me on the shelf right next to
your desk, ask me a question any time you want to, and get an
instant answer. (If you've profited at all from what I've provided
to you so far, why wouldn't you jump at
this?)
What is a Power Point
anyway?
A Power Point is something so
important, so critical, so pivotal that it alone can make or break
the project, the marketing piece, the ad, the letter, the phone
call, the presentation, the entrepreneurial plan of
action.
A Power Point is something so useful,
influential and effective it can resolve even a seemingly enormous
problem, can break through paralysis of analysis, provide light in
darkness to show you the best way out.
A Power
Point is THE factor, the idea, the principle, the truth that
makes THE difference between success and
failure.
In my new POWER POINTS
Manuals, I've identified 979 of these Power Points, divided into
3 main categories:
1. Advertising,
Marketing & Sales
2. Personal Achievement &
Productivity
3. Entrepreneurship & Business Success
......
but there are a gazillion
sub-categories. Just for example, in
"Advertising, Marketing & Sales," there are
sub-categories like: Headlines..... Offers.....
Guarantees...... Consumer Psychology..... Multi-Step
Marketing..... Lead-Generation..... Sense Of Urgency.....
Positioning..... and many, many more.



The INDEX is darned near magical. Putting
together the Index was almost as herculean a project as was doing
everything else.
This is a detailed, cross-cross-cross
referenced, highly organized, easy to use Index, so you can get from
question or topic to answers fast. Every Power Point is numbered, every
page is numbered, and both sets of numbers are used in the
Index.
You can go to the Index and instantly find all my
Power Points for:
-
Sales letters
-
Offers
-
Envelopes
-
Order forms
-
Multi-step marketing
campaigns
-
Promotional
books
-
Lead generation
-
Using mailing
lists
-
Recorded
messages
-
Preparing for an
important negotiation
-
Reacting to sudden
adversity
-
Increasing a business
cash flow
-
Cleverly re-inventing a
business
-
Cheap, do-it-yourself
market research
-
Adding sizzle to a
speech
-
Etc., etc.
As big as my career
experience.
I have consulted in over 176 different
businesses, industries and professions, with clients ranging in size
from less than a million dollars a year in sales to over a billion
dollars a year in sales, and everything in between. My clients
successful results have made me a marketing legend.
I have built,
bought, sold businesses. Created publishing and marketing businesses for
$500.00 to $5,000.00 that have subsequently produced millions of dollars
in sales.
I have had enormous and embarrassing failures.
I
have private clients in continuing relationships as long as 10 years,
customers and subscribers who've been with me as long as 15.
I
have faced hundreds of business problems, thousands of marketing
challenges, turned losing projects into winners, multiplied profits and
incomes, invented truly new and innovative methods and strategies, even
revolutionized a few entire industries.
Every ounce of all that
experience, successful and unsuccessful, is condensed and included
in POWER POINTS

POWER POINTS will be delivered to
you in three large volumes: the first volume,
Advertising, Marketing & Sales; the second, Personal Achievement
& Productivity; & the third, Entrepreneurship & Business
Success.
POWER POINTS was initially offered ONLY to my private
clients and Inner Circle Members. It was then set for publication at
$599.00.
Right now, you can get the entire POWER POINTS
SYSTEM for just $299.00. A huge 50% discount from its initial retail
price of $599.00.
You might put thousands of dollars
in your pocket from just one use of POWER POINTS. Imagine what you
might make by asking it a question everyday?
Go ahead: worry me endlessly with your
questions. Poke me in the side and ask me questions all day long. Roll
me over and ask me a question in the middle of the damned night. Like a
circus sea lion who does a somersault every time a dead fish is waved
over its head, I will leap to alertness, ready and eager to give you my
very best ideas, advice and answers at a moment's notice, any time, as
often as you desire. That's what owning POWER POINTS enables you to do.
This really is THE ultimate Dan
Kennedy product; if you've benefited from any of my products, then
you must have this product.

Days
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