The Dan Kennedy Bookstore!

The city fathers of Franklin, Massachusetts once wrote to Benjamin Franklin: "We have named our town after you and would be grateful if you would send a donation so we can get a bell for the church steeple."...

Franklin wrote back: "I'm honored and a donation is enclosed, However, I suggest you start a public library with it instead of buying a bell. I have always preferred sense to sound."

Here are my most popular books on business, marketing and selling. They are available in bookstores, should you prefer to obtain them at your favorite bookstore, although we stock them and will be happy to ship them to you.

I might say a word about books. I have been a voracious reader all my life, and I'm a self-taught speed reader. I believe that "readers are leaders."

I believe that you can find the answer to just about any question, dilemma or situation in some book, somewhere....I believe that in an hour a day of intensive study of every available book on a specific subject, you can be a world-class authority in that subject in two years or less.

I'm very fortunate that my own books have been praised in INC., SUCCESS, USA TODAY, countless newspapers, trade journals and newsletters, and keep doing well, so I get the opportunity to write more.

With my books, I strive to have fun, and make reading them fun; to focus on very practical, useful information; and to come from experience, not theory. I hope you agree that I accomplish those objectives.

THE ULTIMATE NO B.S., NO HOLDS BARRED, KICK BUTT, TAKE NO PRISONERS, AND MAKE TONS OF MONEY BUSINESS SUCCESS BOOK
- published by Self-Counsel Press*

Here's real-world advice from the front lines of the business battlefield. Includes: how entrepreneurs really make big money.... how to create sales and marketing breakthroughs....making money without money....how to prevail... why and how to build your own mini-conglomerate... even how to get your business out of trouble. The book features 25 ETERNAL TRUTHS about entrepreneurial success. Published by Self-Counsel Press - now in its 3rd Printing. Praised in SUCCESS MAGAZINE, INC. MAGAZINE. This book is a lot of fun to read, provocative, and hard-hitting.

"Real world tips on what it really takes to succeed as an entrepreneur!" -Ted Nicholas, 'How to Form Your Own Corp.'

"Dan Kennedy has no rival when it comes to presenting moneymaking information - and lively reading." -Jerry Wilson, 'Word-Of-Mouth Marketing'

THE ULTIMATE NO B.S. SALES SUCCESS BOOK
- published by Self-Counsel Press*

Yes, a sequel! What the first No B.S. book did for (to?) business, this book does for sales and sales professions.....we cut through all the nice theory, worn-out cliches, motivational hype, tired and ineffective advice, and deal straightforwardly with what it really takes to "kick butt!" in selling. If you sell or negotiate for a living, or manage those who do, you've gotta get your hands on this book.

"As a long-time international sales manager, I have a floor-to-ceiling bookcase crammed full of sales success books, and I'd trade every one of them for a single copy of your No BS Sales Success Book. One of my tests for a great book is how many pages I've folded over...14 pages I can't live without! Most books get 2 or 3, max. I like your style. I like your ideas. I like your cut-the-crap approach." -Mark S.A. Smith, The Valence Group, Colorado Springs, Colorado

"I read 'The No B.S. Book' in two sittings, my friend - it's good and funny. I love it." -William Grove, CPAE, Professional Speaker

THE ULTIMATE SALES LETTER
- published by Bob Adams Inc.*

This book takes you by the hand through the 28 steps I actually use to write super-powerful sales letters (and ads) for my own purposes and for clients - and I routinely get paid $5,000.00 to $15,000.00 as a copywriter, so this System is proven, valuable and effective. Best of all, with this book by your side, you can write "my kind of" letters for your products or services - even if you think you can't write a grocery list. This is a "must have tool" you will use constantly, not a book to read. It's also the "accompanying text" to THE MAGNETIC MARKETING KIT.

"Thank you for writing THE ULTIMATE SALES LETTER. I first read it in July of 1991 - and have reviewed the highlighted, underlined, noted and dog-eared sections 13 or 14 times. I shamelessly and repeatedly re-read Section 6: and it's added buckets of money to my political fund-raising letters. I bought an extra copy of this book for Perry Willis, National Director for the Libertarian Party. He also swears by it." -Michael Cloud, Speech Writer, Speeches People Talk About, Las Vegas, Nevada.

"The challenge of convincing the organizers of the cruise, none of whom had ever heard of me before, to give me the opportunity of making a presentation remained. I studied your book 'The Ultimate Sales Letter' and wrote my letter, sticking to your guidelines. The letter worked like a dream and I was invited to be a guest chef on the cruise. I then used your techniques again to solicit support from the Barbados Tourism Authority and some key manufacturers - they ALL came forward and participated. Because of this exposure, I've been invited to make another appearance at the Fiery Food Show in New Mexico. You can rest assured that I will continue to use your techniques whenever I need to communicate in print" -.Anne-Marie Whittaker, St. Michael, Barbados, W.I.

THE ULTIMATE MARKETING PLAN
- published by Bob Adams, Inc.*

Here is a complete marketing/direct marketing plan you can "lay over" just about any business, product, service or sales career and shortcut the process of inventing, planning and implementing effective marketing strategies and activities.

If you want a fast, crash course in the best of my marketing strategies, this is it. Companies as diversified as Ski-Doo (snowmobiles and jet ski products) to Sun Securities (investment products and services for securities brokers) have bought hundreds of these books to give to all their salespeople and marketing executives.

THE ULTIMATE SUCCESS SECRET
- published by Kimble & Kennedy Publishing

When you study success, successful people and successful businesses, you will find that they all have many, many differences, a few very important commonalities - focusing on the commonalities is the premise of the classic 'Think And Grow Rich' and the modern Tony Robbins. ("Success leaves clues" - TR.) Now I've gone all that a step simpler; I've isolated THE ONE 'behavioral commonality' shared, used and relied on as a source of power by ALL exceptionally successful individuals. Virtually every great success, business breakthrough, solution to a problem in my life has been the result of applying this single strategy. And I have now written a book about it. In this book, I challenge you to find 'The Ultimate Success Secret' through a fascinating look at many super-achievers' experiences as well as many of my own.

HOW TO MAKE MILLIONS WITH YOUR IDEAS BOOK
- published Plume Penguin*

Filled with insider info and case history examples for every conceivable way of bringing new ideas and products to market, of growing businesses…including super-charging ordinary business services, getting exclusive control of hot products, 8 best ways to make a fortune from scratch, Information Superhighway, direct-response TV. Much more. The stories behind The Club, Thigh Master, Joan Rovers Products, the Guthy-Renker Corporation, dozens more, plus Dan's Million Dollar Rolodex and a $500-value Product Marketing Evaluation Certificate.

NO RULES: 21 GIANT LIES ABOUT SUCCESS
- published Plume Penguin*

This book tackles the most-taught truisms about success, turns them inside out, and proves that rules are made to be broken....that there is no one way you must conform to, in order to excel in your chosen field. I share "inside stories" of both famous people and of my clients, and I think you'll find this book is both fun to read and provocative. Rich Karlgaard, Editor of FORBES ASAP, said "The book NO RULES: 21 Giant Lies About Success is energetic, entertaining, inspiring. Best book of its genre in many a year. There are even paragraphs of your writing that are as good as Tom Wolfe's. And I should know, I published an original 7,500 piece by Tom Wolfe." Well, it's not everyday that I get compared favorably to a great American novelist!

ZERO RESISTANCE SELLING
- published by Retice Publishing

This is a co-authored book, with the late Dr. Maxwell Maltz, author of the 30-million copy bestseller Psycho-Cybernetics, and several other contemporary sales trainers and myself. It is a groundbreaking book, in that it is the first presentation of how to use Psycho-Cybernetics in selling, and the first new work from The Psycho-Cybernetics Foundation.

PROSPECTING SUCKS
- published by Kimble & Kennedy Publishing

Bringing Savvy Direct-Response Marketing And Multi-Level/Network Marketing Together. If you are involved in network/multi-level marketing, you'll be interested in a new book I released in 1997.

Who The Heck Is Dan Kennedy And How Can He Make Me Money?

Reason #1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly.

One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan's clients -- and "students" -- achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month. Today, just two years later, they have zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!

Reason #2: As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America's top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success 1999 Events. This is his 20th year as a professional speaker.

Reason #3: He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, 'The Ultimate Marketing Plan' book. (His book, 'How To Turn Your Ideas Into A Million Dollars' carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.)

Success Magazine has praised his 'Magnetic Marketing System'. Dan has six business books in the bookstores, a 7th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY. Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.

Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV informercials you've seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.

KENNEDY'S "NO BS" APPROACH AGGRAVATES MANY, BUT ENRICHES THOSE WHO ACT ON HIS ADVICE

Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he's rarely in his office, almost never takes incoming calls - new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he's militantly resistant to having his time wasted and has "fired clients" on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy.

He's also expensive. Most new client relationships begin with one-day consultations at $9,600.00, discounted to $8,600.00. Consulting by the hour is usually $800.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client's revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago.

Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance.

© Dan Kennedy, 1996, 2000. All Rights Reserved.