STOP Wasting Money On
Advertising Guesswork
STOP Wasting Time On Cold Call Prospecting Grunt Work
|
How "MAGNETIC MARKETING"
Will Change Your Business Life
Forever --
Amazingly
Powerful
Advertising, Marketing, Direct Marketing,
Customer / Client Attraction & Persuasion Strategies
REVEALED…...
|
**************
I urge you to lock
the
door, take the phone
off the hook, kick off your shoes, get comfortable,
and STUDY this letter -- it IS that important!
It introduces something THAT revolutionary!
*************
|
"...directly
responsible for over
$500,000.00 in
sales."
"140,000.00
in business in 4 days,
and a big chunk of that was extra revenue I'd have never seen without
the one suggestion you gave me. If I'd been using that one since the
first of the year, I'd be at least $100,000.00 farther ahead."
"Here's
a much deserved testimonial. I
should have sent you
this formal thank-you sooner, but I've been so busy making money with
all the killer marketing stuff I've learned from you, I haven't taken
the time. Anyway, my relationship with you is directly responsible for over
$500,000.00 in sales in less
than 2 years."
|
Dear
Friend,
If
you own a Small Business of any
kind:
How would you like to stop
being an "advertising victim"?.....Finally
get accurately measurable, quick results from each and every dollar you
put into ANY kind of advertising, marketing, or promotion? At will,
attract a flood of new
customers? At will, spark a huge
cash
flow surge? Define and DOMINATE
any "target market" of your
choosing…..for less than $2.00 per prospect? (It doesn't
matter
if you own a company selling sophisticated software only to the Fortune
1000 or a local flower shop, incredibly what I'm about to reveal to you
can "re-invent" your entire marketing process for the better!)
If
you are a Sales Professional:
How would you like to
end cold prospecting once and for all? Possess new, powerful ways to
magnetically attract prospects who are pre-disposed to view you as an
expert ally and advisor, pre-disposed to buy from you? Put an end to
being "screened", to phone tag? Have qualified prospects eagerly asking
you to make time to see them?
If you are a Sales
Manager or Marketing Executive:
How
would you like to cut all the fat, waste, even the uncertainty out of
your company's advertising…..AND…..make your
salespeople
immensely more productive?
All
those benefits, and many more, are readily available
-- with my marketing strategies, notably my "Magnetic Marketing
Systems".
My
name is Dan Kennedy. You've probably heard of me -- or
heard me. I speak to over 200,000 people each year, appearing in big
events with the likes of Zig Ziglar, Tom Hopkins, and Larry King, and
Paul Harvey just to name a few. Private clients pay me $800.00 and hour
for consultations; $7,500.00 to $15,000.00 plus royalties to develop
marketing documents, tools, and campaigns.
|
One
of my hottest, most
in demand speech topics and consulting specialties is -- "Magnetic
Marketing" -- and we get rave
reviews from the people who acquire
and use my Magnetic Marketing Systems and Strategies. (I've enclosed a
few.)
I
promise you that you,
too, will be amazed at the power of my unusual yet proven methods to
virtually transform businesses and sales careers from struggle or
'average' to meteoric growth and extraordinary success at blinding
speed.
If
you act quickly, you
can put my "marketing wizardry" to work for YOU now, on a zero
risk
basis.
In
this letter, I'm going
to tell you exactly what my Systems can do for your business and career.
I
Know You May Go To A
Lot Of Seminars, Hear A Lot Of Speakers, And Own A Lot Of Books And
Tapes. Still, I Outright Guarantee You've Never Gotten Your Hands On
Anything Quite As Powerful And Practical As My Materials.
I
have assembled a
product like no other -- yes, it includes audio cassettes, but you MUST
NOT prejudge it because of that. This is actually a complete "TOOL
KIT".....real tools you take and use in your business. It's called THE
MAGNETIC MARKETING SYSTEMS KIT and you might think of it as a complete,
transformational marketing department in a box. Actually, this is such
a unique product it is hard to describe, but I'm going to take my very
best shot.
There
are 6
main, moneymaking "components"
in my MAGNETIC MARKETING SYSTEMS KIT
-- let me walk you through each of them:
MONEYMAKING
COMPONENT #1:
"No Brainer", Fast Implementation
First,
in general, I've
made implementation an 80% "no-brainer", because I have done 80% of the
work for you. In addition to
teaching on the 6 Cassettes in the
Kit, I have taken 11 different businesses and 4 different sales
careers, in 6 different business categories, and treated each one as a
private, paying client, and created complete direct marketing/Magnetic
Marketing Systems for each one, including all of the "power documents":
prospecting and sales letters, ads, postcards, and so on. And
these
documents are all marked 'Copyright Free', which gives you permission
to take them and use them, virtually as-is!
(When I am paid to
develop ONE collection of documents, for one client, I am typically
paid $7,500.00 to as much as $15,000.00 plus royalties, so there is
over $75,000.00 worth of copywriting services provided in this Kit!)
Now,
here's the best
part: Information and ideas are
fine, but let's
bridge the
gap to implementation.
It turns out that 90% of all businesses
and sales careers fit one (or more) of these categories so
perfectly…..YOUR business or sales career will match up with
(at
least) one of these categories so perfectly, you will be able to
"steal" and use those "power documents" and strategies outright, just
as if they were created for you…..only very minor adaptation
necessary! Please pay attention to this point! At each seminar, after
each speech, I am surrounded by people, each asking if the Kit applies
to this business, that business, each believing theirs to be so
'different' it must not be included. So, to repeat: 90%
of all
businesses and sales careers are covered by this Kit! For most, at
least one category is such a perfect match, there's instant application
with little or no creative adaptation.
The
Kit covers
business-to-business selling situations, to-consumer situations,
retail, restaurants, professional practices, real estate, automobile
sales, even financial services sales (where there are compliance
issues), direct sales and network marketing, industrial, big ticket
items, and on and on. And just about everybody who gets this Kit finds
one category to be a very close match…..they learn and
'borrow'
from ALL the materials, AND they are able to instantly and easily apply
the tools from the one category best matched to their business.
Included
in these
Copyright-Free Documents, in one of the business examples, are the
now-famous "Giorgio, Romance Director" Letters that I show at most
seminars, that every audience falls in love with! You've just got to
see this "marketing masterpiece"!
MONEYMAKING
COMPONENT #2:
Learn From What Others Have Done
In
addition to everything
I created for you, I have also included 102 -- yes, 102! -- additional
"Exhibits"
that I
did NOT create. These came from
people just like you, who purchased previous Editions of the Kit, took
something, adapted it to their business, then sent it in with a report
of extraordinary results.
|
|
|
Why you MUST pay
attention to Dan Kennedy:
Reason #1:
Dan Kennedy is one of the highest
paid, most in-demand direct marketing consultants
in America today.
In the last few years, he has worked hands-on with clients in 68
different businesses, industries and sales fields, at fees starting at
$800.00 an hour. His methods transfer easily from one to the other. Entrepreneur
Magazine says he has "at least
101 moneymaking ideas for any
business owner" -- but 'idea' is really a misnomer; Dan is relentless
about providing only proven, practical, useable action strategies.
As
a consultant, Dan
applies his "marketing wizardry" and moves with remarkable ease from
one field to the next -- proving that his methods are universally
applicable, although often
brought to a particular field for the
first time at his urging. His clients include everything from start-up
entrepreneurs and small companies to several 100-million and
200-million dollar companies, even two billion-dollar companies, one in
the U.S., one in England. Many of these clients have been with Dan
continuously for 5, 7, even 10 years. A total of 92%
of all
clients who have used him in consulting and/or direct-response
copywriting capacity once have done so subsequently, repeatedly. One of
the interesting business arenas he's been heavily involved in is the TV
infomercial field, where he has consulted with 3 of the 5 largest
companies, worked on projects with a long list of celebrities including
Florence Henderson and Fran Tarkenton, and been directly involved in
the sale of hundreds of millions of dollars of product via TV. His
longest continuing client in this industry, the Guthy-Renker
Corporation, is famous for its 'Personal Power' infomercials with Tony
Robbins and the Victoria Principal Skin Care infomercials.
Many
of Dan's clients
-- and "students" -- achieve really miraculous sales breakthroughs
almost overnight. Just as an
example, consider the young married
couple with a failing home-based business and $100,000.00 in
accumulated credit card debt; 90 days after attending one of Dan's
seminars on marketing, they had their income up to $50,000.00 a month.
Today, just two years later, they have zero debt, a monthly income
exceeding $100,000.00..…an amazing, "unbelievable"
turnaround.
Yet, these kind of "unbelievable results" seems to be the norm with
those applying Dan Kennedy's advice!
Reason #2:
As you already know, he is
also one of the most popular professional speakers, sharing
his
ideas with over 200,000 people a year
and sharing the platform with
a long list of other famous speakers and celebrities, including: Zig
Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General
Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and
Lou Holz, and the list goes on and on. Because
of the extraordinary
practical value of even the briefest of his dissertations on marketing,
Dan has become one of America's top professional speakers.
His busy
schedule includes in-house seminars for corporate clients, ranging from
Ski-Doo to Sun Securities to Orange Systems (computer software);
speeches or panel presentations for major associations, and Peter Lowe
Success 1999 Events. This is his 20th year as a professional speaker.
Reason
#3:
He is
a
prolific author, with six books
simultaneously available in bookstores, including his bestseller, 'The
Ultimate Marketing Plan' book. (His book, 'How To Turn Your Ideas Into
A Million Dollars' carries praise from people like Joan Rivers and Al
Reis, of Reis & Trout.) Success
Magazine has praised his
'Magnetic Marketing System'. Dan
has six business books in the
bookstores, a 7th on the way, and his books have received favorable
attention in Success, Entrepreneur, and Selling Magazines, numerous
trade publications, even USA TODAY.
Millions of dollars of his
cassette programs and other products have been sold by his own
companies worldwide, and products he has co-authored or edited have
also been featured in major catalogs like Nightingale-Conant and
Sybervision. The "Be Your Own Boss System" he co-authored with Tony
Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine
was featured in its own TV infomercial.
Reason
#4:
And
he is
an entrepreneur, who actively, currently
lives what he teaches and practices what he preaches. Dan says there
are too many experts, authors, and speakers who "sell only in their
memories and run businesses only in their nightmares." He is NOT one of
them.
|
|
These
Exhibits let you see exactly how business owners,
marketing executives, and salespeople have very successfully adapted
and used the 'power documents' in the Kit. By seeing how they've moved
the 'documents' from one business to another,
from a different
business to theirs, you can see how to do it too.
Included
in these 102 Exhibits, you even get a "Cash Flow
Surge Letter".....4 typed pages
that brought in $58,000.00 of extra,
cash business in 15 days for an
art gallery owner and has been
adapted, with similar success, in over a dozen different businesses
that we know of. These four typed pages ALONE could easily be worth
thousands of dollars to you.
Don't
mistake this Kit for a big collection of "form
letters", by the way. SOME of my Marketing Systems are "letter driven".
But virtually EVERY possible media; every effective method of getting
your 'marketing message' out to your target markets is included in my
Systems. My MAGNETIC MARKETING KIT is a comprehensive, integrated
package of help with marketing messages, target marketing, and every
media and method.
MONEYMAKING
COMPONENT #3:
The "Cafeteria Tape"
Audio
Tape #1 "walks" you through
every page, every
'power document', every tool, every example in the Kit.
Sit down
for about a half-hour at your desk or kitchen table, with the Kit,
listen to this first Tape, and you will understand everything in the
Kit, where it is, why it's there, how it is to be used. This way, you
quickly set up your own "cafeteria line", so you can go back through
the line…..pick out the strategy and 'tools' most relevant
to
your business right now.….get those up and running, working
for
you.….then go back through the line and pick another
system…..etc.
Oh,
and don't worry about the "how to eat an elephant
problem" here -- the answer IS "one bite at a time". This Kit is NOT
something you're going to zip through once, put on a shelf and never go
back to. Not at all! It IS a true "tool kit" you'll keep going back to,
time after time, month after month. And each time you choose and put to
work a System, a strategy, or tool, you will AGAIN simplify your
business, strengthen your marketing, increase your income!
MONEYMAKING
COMPONENT #4:
A "Crash Course" In Magnetic Marketing
Audio
Tapes #2, 3, 4 and 5
give you a fast,
crash course in these unusual, powerful marketing strategies.
These unique cassettes condense my answers to a full day of
interviewing about all of my marketing methods.....it's a total "brain
drain".....and it's eminently listenable. I promise you: you're going
to EAGERLY listen to these four cassettes over and over again, making
new discoveries every time! If you have business associates, get them
to listen to these 4 tapes, and they'll instantly have their minds
opened to these new approaches.
MONEYMAKING
COMPONENT #5:
Get Off To A
Super-Fast
Start.....
Audio
Tape #6
is the "Fast Start Tape". Here, I
focus only on a couple of the most powerful, easy to master, easy to
implement Marketing Systems you can very quickly see great results from.
MONEYMAKING
COMPONENT #6:
Hands-On, Personal Assistance:
A $1,000.00+ Consultation Value!
You
get TWO "2nd Opinion Critique Certificates" -- each lets
you send any one printed promotional item for your business to me for my
personal feedback, by mail or
FAX. You can send in an ad, letter,
brochure, whatever. And staff does NOT do this; you get advice from me
on what you've done well, what you haven't, and how to improve it. (By
the way, a warning: I'm rather
blunt. I may hurt your feelings.
But I WILL improve what you're doing!)
As
a consultant, I frequently provide this 2nd Opinion
Critique Service to many companies, entrepreneurs, even ad agencies,
and charge $200.00 per Critique, so this IS a very real $400.00 value.
However, it can certainly be worth a whole lot more to you. (There's a
dentist in Sacramento, for example, who made three "little" changes in
his Val-Pak Coupon after my critique -- and TRIPLED the response. Or an
industrial products company…..one "little" change in their
trade
journal ads slashed their cost-per-lead by 30%.)
You
ALSO get a "My #1 Marketing Challenge Consultation
Coupon". I will respond to your most vexing marketing challenge. I
regularly charge $800.00 per hour for consulting, but this is included
for you at no added charge!
|
"...We
sold 3,700 books and had a profit of $26,000.00! "
"After
attending your seminar in Omaha, we purchased your
Magnetic Marketing System. WOW! We used the 3-letter System to sell our
Coupon Books. We targeted 1,600 local companies. We sent out our
letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%;
Letter #3, 3%; total response: 18%!
We
sold
3,700 books and had a profit of $26,000.00! You're a legend!"
-Doug
Nielson, The Big-O Book, Market Innovators, Omaha, NE
|
By
Now, I'll Bet You Are "Worrying"
About The Price.....
Most
people guess we're into the $500.00 to $1,000.00 price
range. Fortunately, we are not. The price for everything included with
my "Magnetic Marketing Kit" is only $399..
|
Special
Notice
I have set aside a limited
number of packages for a special
discounted price of $299.
This offer is only
guaranteed for the next 72 hours
or
until the packages are gone.
|
There's Even A Remarkably Generous
DOUBLE GUARANTEE --
And I Enjoy A 96% Satisfaction Rate.
Your
first Guarantee:
You
have TWO full months to examine everything, use what you wish, and, if
for any reason or even no reason, you want a full refund, just return
everything and you'll get your money back immediately. NO questions
asked. You do not need a 'my dog ate my homework story'. No one will
ask you any questions at all. No hassle. No 'fine print'. Simple and
straightforward; you are thrilled with what you get in my Kit or you
get a full refund. And, incidentally, I'm devoted to the goal of only
having satisfied customers.
If you're not going to profit from having my Kit, I really would prefer
to buy it back.
Your SECOND Guarantee:
If you keep the Kit after the two months, I'll ride along with you for
another TEN months and, if, after a full year from your purchase date,
you will show me proof that you used at least one strategy, System, or
tool from the Kit, and you will look me in the eye on paper and tell me
you did not put at least $10,000.00 in your bank account that you would
not have otherwise, send me a note describing your use and failure with
the Kit, I will STILL refund every penny you've paid. Even if you've
used the Critique and Consultation Coupons, I will STILL refund every
penny you've paid -- even after one full year. I want you to put tens
of thousands of dollars of income in your bank account, that you know
would never have gotten there without my Kit, or I want to buy it back.
Now
let me give you an amazing statistic:
in 1998 and
again in 1999, I sold over One Million Dollars worth of my Magnetic
Marketing Kits. This includes sales at speaking engagements, to my
corporate clients, and through my publisher's catalog. All were sold
with this same Double Guarantee. The result: a 96% satisfaction rate.
But that doesn't just mean that 96% of those people kept their
Kits.....96% not only kept their Kits but also sent me success reports
and testimonial letters, subscribed to my newsletter, attended my
advanced seminars, or bought additional Dan Kennedy books, cassettes,
courses, or tool kits. I think that fact
has to tell you a lot
about the results YOU can expect from getting my "secrets" working for
you. After all, why would
anybody make additional investments in my
materials if they weren't profiting tremendously from their first
investment.
|
"...$7,000.00
in advertising cost SAVINGS..."
"I
have used your MAGNETIC MARKETING
TOOLKIT with fantastic results: (1) Increased
sales 21% in 1997
vs. 1996; (2) 1, 221 NEW
customers on the books since
August;
(3) $7,000.00 in advertising
cost SAVINGS for '98 vs. '97;
(4)
Increased customer's average purchase price; (5) Increased new
customers' return visits within first 30 days. Since studying your
material, I quit conventional advertising and started zeroing in on my
true customer base. You are The Man! Thank You!"
- Dennis
Babjack,
Owner, Washington
Street Mercantile
|
An
Incredibly Valuable
Fast Action BONUS Offer:
I've
also reserved a copy of my Special Report "How To Solve
All Your Advertising, Marketing & Sales Problems, Fast
&
Forever" -- and the three "Bonus Reports" offered to the first 100
at-event buyers -- for you -- and you keep that Report and the "Bonus
Reports" even if you choose to return everything else for a refund.
The
three "Bonus Reports" are extremely powerful:
1.
"How To (At Least) Double The Results From Your Yellow
Pages, Coupon & Other 'Print' Advertising".
2.
"How To Turn Mailing Lists Into Money:
Sophisticated Target Marketing Made Simple".
This Report
shows you how to obtain the names, addresses, etc. of the people most
likely to buy your services or products.
3. "How To Print All The Money You
Want Legally".
This Report shows you how to create "lead generation magnets",
"widgets", and "secondary reason for response".
So,
TWO
FULL MONTHS, unconditional satisfaction guarantee. PLUS an additional
TEN MONTHS' conditional guarantee. PLUS all of the Bonus Reports, yours
to keep regardless of your decision about everything else.
|
"...it
has literally changed
my life."
"Thank
you! I
invested in your Magnetic Marketing System about seven months ago and
it has literally changed my life. You promised you had strategies that
would work for any business and you were right. I'm a professional
magician.
Before
I
got your System, I did 12 to 20 shows a year - obviously not enough to
make a living. After putting into action what you teach, I now book
between 20 to 30 shows a month!"
-David
DiPietro,
The Magic of David Dee, Roswell, GA
|
Here's How To Get Your
MAGNETIC MARKETING SYSTEMS KIT
At The Very Special Discount (This IS a limited offer. Act now!)
I
have allocated only a certain, limited number of Kits at
this deeply discounted price of $299.
As a result, I can only extend this invitation to you for
72 hours (3 days).….I need your response immediately! Wait
too
long and this offer will be void. There
are three ways to
order:
One:
Order
Online
Two:
you can call 1-877-636-9631
and
use your American Express, VISA, MasterCard or Discover card. All
telephone orders are fulfilled and shipped by UPS within 48 hours. Be
sure to tell the Customer Service Representative that you are calling
for the special Dan Kennedy test offer.
Three:
you can FAX the order form in,
anytime, 24 hours a day, 7 days a week, using your choice of credit
cards. Or you can Mail us a check made payable to Success
Strategies Inc FAX to:
1-484-737-9631
Four:
you can send your order in by mail, with
your personal or company check to: Success Strategies
International Inc 34950 Hwy 58,
Eugene, Oregon 97405, USA
I
urge you to act on this opportunity today, right now, while
it is fresh in your mind.
Sincerely,

Dan S. Kennedy
P.S.
You get everything: the Magnetic Marketing Systems Kit,
a total of 6 audio CD's, 2 Critique Certificates, the Marketing
Challenge Consultation Coupon, the Double Guarantee, the Special
Report, the 3 "Bonus Reports", and the Bonus Book -- but only if you
act within the next 72 hours. Call now: 1-877-636-9631
Click
here for a message from Dan
Kennedy
Click here to see what
others are
saying
about Dan's Magnetic Marketing System
   

|