"What Would You Pay To Sneak Into The Closed Door Meeting And Eavesdrop On the Free-Wheeling, No Holds Barred Discussions Of Arguably The Most Elite And Extraordinary Cabal Of Marketing And Moneymaking “Attack Dogs” Ever Assembled In One Place, At One Time?"



Paul Hartunian will show you how to use a Press Release to get free publicityYou are one of the very few people I can truly say changed my life. Just a few years ago, when I was a marketing 'nobody', you were there for me. You were always available for me, gave me speaking opportunities, advice - everything I needed to make the leap into the 'big time'. I'm not sure why you did it, but I'm very thankful you did. Your products have had more of an impact on me than any others. But more than that, your friendship and support were the factors that gave me all the opportunity I needed. I took that opportunity and ran with it.

I now have more money than I'll probably need for the rest of my life. So much of the credit for that goes to you. Yeah, I know money isn't everything, but money buys you freedom - and freedom is everything. Mary and I are going on a two week cruise in a few weeks. When I get back, I'll be taking the steps necessary to sell my business, take on a majority partner, or whatever it takes to pass on this terrific business to someone who'll take it even higher. Mary and I will then move on to lots of other things we want to do. Dan, thank you so much for everything you've given me and done for me. I'll never forget it."

- Dr. Paul Hartunian, New Jersey
Nationally-known Publicity Expert, Speaker and Author of
How to Get $1 Million Worth of Publicity...FREE!

From the Desk of Dan Kennedy

The 15 people in my Platinum Inner Circle Mastermind Group are the Navy SEALS of marketing.  They are fast-acting, ruthless, aggressive “commandos” when it comes to making gobs and gobs and gobs of money.

Just to be in this group, each member pays $7,200.00 for the year.  Plus the costs of traveling to four meetings that take place in private, behind closed, locked doors.  They sign a strict confidentiality pledge to each other, so they can share their most prized and profitable discoveries. 

Some of these 15 do consulting -- and, on average, it costs $500.00 to $1,000.00 an hour to buy their time and advice, and you probably have to get in line.  Others NEVER reveal their methods and business secrets, for any price.  Some teach other subjects, but keep the marketing strategies they use personally “close to the vest.”

I collect the $7,200.00 from each of them, to organize it all and run the meetings. But the truth is, I get just as much out of these meetings as they do; in fact, I marvel at what I discover!

Now, here is what I persuaded everybody to do: take one extra day, get in a room together, turn on the tape recorder, and have a wide-open, can-you-top-this round-and-round-and-round-the-table discussion of their very best marketing and moneymaking ideas just about anybody can use to rev up their business and income.

I prepared a series of provocative questions.  I did my best to impose some order and control to the day.  But mostly, like a bull-rider, I just hung on.

The result: a set of 6 audio CD's unlike any you’ve ever heard.

Imagine, these 15 moneymaking commandos ALL spilling their guts, ALL contributing to the maelstrom of ideas, insights and very specific advice pouring across the conference table like gasoline on fire.  We had a pro there to tape it all, for the best possible audio quality given the situation.  It’s been edited to keep the meatiest parts and lop off the fat.


I’ll bet you the biggest steak in Texas you just cannot listen to these tapes only once.

You’ll be whacking the Pause button like some crazed monkey, to jot down one sizzling hot idea after another you want to act on.  You’ll have to listen to ‘em all a number of times or you’ll miss more than you get, because it’s all coming at you rapid-fire.

Getting a “down-load” of experience and thinking about marketing from any ONE of this crack commando squad would certainly be worthwhile.  But from all FIFTEEN? 

And keep in mind, this is NOT some carefully thought out, scripted and read presentation, where the “guru” has had plenty of time to deliberately leave certain things out and hold certain things back, to selectively share his methods.  This was a blow-the-doors-off discussion, with everybody thinking on their feet and, to some extent, trying to top the other guy.


...one idea I got from you recently pulled in over $102,396.17 in less than 47 days!

"Dan, your information is worth more than its weight in gold! Just one idea I got from you recently pulled in over $102,396.17 in less than 47 days! In fact, on my biggest day, I brought in a whopping $ 35,772.83. When I told my wife, she got angry - because with your idea, I made in ONE DAY what it takes her ONE FULL YEAR to make as a full-time veterinarian! (I made it up 10 her by buying her a new home - with four acres for her new horse). That one idea paid for all of the books, courses, and seminars (including travel and food) I've ever bought from you. In fact, I could spend $7,500.00 a year on your products for the next 10 years - and still not spend all of the money I made with this one brilliant idea. You've got a client for life. Thanks again, Dan.

Investing my money in your marketing information has brought better returns than the stock market on its best day - and I don't  have to worry about any risk! --

Jeff Gardner, President, Success Achievement


Some Of The Amazing How-To Secrets And Strategies Revealed In These Unique Mastermind Sessions:


1.   How to easily command prices significantly higher than your competitors: one word that will change what you sell and how you sell it

2.   A simple technique to obtain more referrals from customers: how to put “timing” on your side

3.   Exactly what one Member says to his customers to create a steady stream of new referrals (a script you can use from Bill Glazer)*

4.  How to increase the average size of each customer’s purchase AND the frequency of repeat purchases......increase sales and profits without getting more new customers

5.   How to create “continuity income” in virtually ANY business

6.  How to sell “pre-paid services” to put an iron cage around customers: a practical approach to ‘customer loyalty…..how to make your customers blind, deaf and dumb to your competitors.

7.   How one “little change” in the way phones are answered added over a million dollars to one business’ bottom line......and a larger lesson about managing for maximum profit

8.  How to allocate your advertising funds and efforts against certain timing issues: learning to fish when the fish are biting

9.    What Dan Kennedy says about “contrarian marketing”

10.  “THE discovery that finally took our company over the 5-million dollar sales mark” -   T.J.Rohleder

11.  How to re-organize the way you work to immediately get more done every day:  a profoundly simple formula*

12. How to use but not be abused by communications technology....how to qualify, pre-screen and pre-sell.

13. Dr. Bob Willis’ example of a simple one-page letter anyone can use to tap into a whole new source of new customers (Word for word, for you to use)*

14.  Bill Glazer: THE most frequently made mistake in retail advertising - it’s easily fixed

15.  A headline trick: improve quantity AND quality of ad response

16. “EXACTLY how I design my envelopes and put together my direct-mail for maximum response” - Michael Kimble (TESTED and proven approach.)*

17.  What to do when a direct-mail campaign you believed in fails.

18.  A critically important, oft misunderstood marketing principle: how to shoot yourself in the foot in direct-mail (Dan Kennedy)

19.   DOUBLE YOUR RESPONSE:  Bill Glazer’s tested and proven “best” strategy

20.   A little “gimmick” that boosts likelihood of your envelope being opened dramatically*

21. “How I Increased Response By 92% - With A Dirt-Cheap Addition To My Marketing”....a tool you can use!*

22.  A “different” way to use testimonials (John Rubio)*

23.  DOUBLE response from FAX-marketing (Reed Hoisington)

*Important Note: These are PRACTICAL TOOLS YOU CAN USE instantly, not just “ideas.”  Make no mistake, this entire roundtable discussion produced hundreds of practical tips, strategies, insights into the techniques behind successful marketing campaigns - plus these very specific tools to use, any one of which could easily be worth tens of thousands of dollars to you.

Directly responsible for
over $500,000.00
in sales

"140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without the one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."

"Here's a much deserved testimonial. I should have sent you this formal thank-you sooner, but I've been so busy making money with all the killer marketing stuff I've learned from you, I haven't taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years."

Joe Polish, Piranha Marketing, Inc.

I know for a fact of six different Platinum Members last year who each made well over $100,000.00 by implementing ONE idea that came out of the blue, at one of these meetings. 

Who knows what’ll occur to you as you listen in on an entire day’s output?

So, what will you pay for the privilege?

There are all kinds of ways to set a price. Here’s what I did.  First of all, I had each of these Platinum Members write a price down on a piece of paper what they thought ought to be charged to let somebody sit in on a day of a regular Platinum Meeting, let alone one targeted at covering “the best” strategies we all know and use.

Second, I actually surveyed a few dozen of my clients and regular Inner Circle Members and told them to bid, as if only the highest bidder would get the one and only set of tapes from such a session. 

So, what do you think the number was, arrived at by the Platinum Members?  It averaged out to $2,100.00.

And, maybe more relevant - what do you think the highest bid was?  Get this: it was $5,000.00.  And I promise you, he was serious.  In fact, the LOWEST bid, the “cheapskate” bid was $595.00.

So, after considerable discussion, we’ve agreed on a price of just $199.00.

If you want to know how to use marketing weaponry, to be a moneymaking commando, I don’t know where else you could look for better training than this gathering of the 15, on this day, available on these CD's.

Dan Kennedy

Paper-’n- Ink Alchemist



Who The Heck Is Dan Kennedy And How Can He Make Me Money? 

Reason #1: Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour. His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years. A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so subsequently, repeatedly. 

One of the interesting business arenas he's been heavily involved in is the TV infomercial field, where he has consulted with 3 of the 5 largest companies, worked on projects with a long list of celebrities including Florence Henderson and Fran Tarkenton, and been directly involved in the sale of hundreds of millions of dollars of product via TV. His longest continuing client in this industry, the Guthy-Renker Corporation, is famous for its 'Personal Power' infomercials with Tony Robbins and the Victoria Principal Skin Care infomercials.

Many of Dan's clients -- and "students" -- achieve really miraculous sales breakthroughs almost overnight. Just as an example, consider the young married couple with a failing home-based business and $100,000.00 in accumulated credit card debt; 90 days after attending one of Dan's seminars on marketing, they had their income up to $50,000.00 a month. Today, just two years later, they have zero debt, a monthly income exceeding $100,000.00..…an amazing, "unbelievable" turnaround. Yet, these kind of "unbelievable results" seems to be the norm with those applying Dan Kennedy's advice!

Reason #2: As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on. Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America's top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success 1999 Events. This is his 20th year as a professional speaker.

Reason #3: He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, 'The Ultimate Marketing Plan' book. (His book, 'How To Turn Your Ideas Into A Million Dollars' carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.) 

Success Magazine has praised his 'Magnetic Marketing System'. Dan has six business books in the bookstores, a 7th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY. Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like Nightingale-Conant and Sybervision. The "Be Your Own Boss System" he co-authored with Tony Robbins, Fran Tarkenton, and the columnists of Entrepreneur Magazine was featured in its own TV infomercial.

Reason #4: And he is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.

Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've received and TV informercials you've seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them. His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines. One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.


Kennedy is not easy to do business with. He maintains a grueling schedule of speaking, consulting, writing, managing his own business, and producing infomercials, so he's rarely in his office, almost never takes incoming calls - new client-candidates are usually asked to submit information by FAX before getting a telephone appointment with him, he's militantly resistant to having his time wasted and has "fired clients" on occasion for doing so. He is blunt, straightforward, and almost totally lacking in diplomacy.

He's also expensive. Most new client relationships begin with one-day consultations at $5,600.00. Consulting by the hour is usually $800.00. If a relationship progresses beyond that, he not only gets fees, he gets royalties tied to the client's revenues linked to his contributions, for as long as the materials or systems he provides are used. As a result, Kennedy routinely gets sizeable royalty checks every month from many clients, for work he did months or even years ago.

Still, he has a number of clients who have been with him for as long as ten years, including some who simply will not make a marketing-related move without his guidance.

© Dan Kennedy,All Rights Reserved.

“Dan Kennedy’s Platinum Inner Circle  
  Mastermind 6 CD Set”…$199.00

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