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How
To
Make Enormous Amounts Of Money Packaging & Marketing
Information
By
Dan Kennedy
Yes,
we WANT to know. America's thirst for inside information, for
how-to-do-it-ourselves, for secrets, for information of every
imaginable variety is insatiable.
Look around. Bookstores are bigger and busier than ever.
Specialty-interest how-to videos sell by the millions.
Specialty-interest magazines proliferate. Newsletters. Seminars.
Courses. 900 Numbers. Infomercials. Talk radio's boom. On-line
services. Everywhere you look, you'll see "information" being sold,
bought and consumed at an unbelievable pace. Fortunately, anybody can
get in this game, "cheap" if necessary, and make a fortune.
I have personally made my fortune marketing "information" - but I'm not
a college grad; I have no formal training in writing or in advertising;
I stuttered as a kid and barely survived high school speech class; I
have no special, technical expertise; and, for me, a computer is a big,
fat paperweight. I suppose I'm woefully unqualified for this business.
I doubt if I could even get a job at a New York ad agency or publishing
company. Still, this year I'll sell over a million dollars worth of my
own "information products." (And help my clients sell 100 times that
much!)
If you're a "novice", how can you find out about all the opportunities
in this field? I have one big, giant, all-encompassing resource that
will absolutely astound and amaze you.
If you're already a "pro" in some aspect of the information business, I
want you to know that THOUSANDS of knowledgeable, experienced and
professional pros have bought this resource and praised it as their
best-ever investment.
The
Ultimate Information Entrepreneur Super Manual 5th Edition/Up-Dated
This
huge 589-page Manual covers EVERY imaginable way you can make enormous
amounts of money By packaging and marketing information. I've included
a partial Contents List on the next two pages. Now, let me tell you a
little bit about the background of this very unusual resource:
It
All Started With A Chance, Off-The-Cuff Remark Over A Friendly Chivas
& Water
I was
sitting with a long-time client, at a patio table, at a popular resort
in southern California, sipping a Chivas; we were relaxing after a long
day of meetings, mostly talking about nothing, when he said: "I'd give
a thousand dollars just to root through your file cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Root."
So I Dumped All My
File
Cabinet Drawers Out On The Floor..... and
he was right; there was a fortune there in information - including
countless little 'tidbits', examples of unusual strategies,
little-known sources, stuff I pretty much kept to myself. Anybody
trying to market "information" in any form would kill for all this - or
spend nearly 20 years accumulating, saving, sorting like I did. So, the
first edition of this book was born.
By the way, ads I've created for my products and my clients run in many
national magazines and other publications, to the tune of $20,000,
$30,000, $50,000 or more every month. Some ads have been running and
producing every month for years. One client's in the 5th consecutive
year airing the same infomercial I created for him. Another client
mails tens of thousands of the letters I helped him develop every
month. Another has a $200,000.00+ per month home-based business. I
could go on and on. And all that how-to know-how is in this book.
This
May Have Been The Ugliest Book Ever Published.
I
took the piles on the floor, sorted 'em by topic, photocopied a ton of
stuff, wrote explanations to go with it, and spiral-bound it all
together into a rather ugly, lumpy, very unpretentious, fat book. And,
largely thanks to enthusiastic endorsements from such people as Gary
Halbert (arguably the all-time greatest practitioner of "salesmanship
in print", publisher of The Halbert Letter) and Greg Renker
(Guthy-Renker Corp., famous for infomercials and information products
like 'Think And Grow Rich', 'Personal Power', etc.), I quickly sold
over 1,000 copies - at the fat-as-the-book price of $199.00. And I have
received more praise, more testimonials and more recognition for this
ugly, fat book than for anything else I've ever done. Heck, it even won
the Book Of The Year Award, in the 'Mail-Order' category, from the
North American Bookdealers Association.
Since then, thousands more copies have been sold throughout the U.S.,
Canada and in several other countries. Harv Eker, one of the leading
seminar leaders in Canada, dealing with entrepreneurial subjects,
offers it at all of his seminars. Ted Thomas, joint venture marketing
expert, says it's the very best resource he's ever found.
If
Somebody Tries To Take Your Copy Away From You, You'll Be Tempted To
Fight Him To The Death
I was
on an airplane with one guy; he pulled it out of his briefcase; and,
geez, it looked like it had been through a hurricane and run over by a
truck - pages were loose, there were Post-It Notes all over it, the
visible pages were covered with handwritten notes and hi-liter pen
markings, and the whole mess was held together By two thick rubber
bands. "Use that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something - after
nearly twenty years in mail-order, I'd given up on finding anything
really new AND useful in any book until I got this thing. I use this
just about every day. I won't even travel without it. I'm trying to
absorb it all into my brain before it self-destructs completely. Most
valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And I've
got good news. We've added a detailed Index, so you can find things.
(The first edition didn't even have page numbers!) I recently went
through and up-dated it and even added a few more things. We even
strengthened the spiral-binding. But we didn't raise the price. It's
still $199.00.
A Partial List of
Topics
included:
-
HOW
TO PRODUCE YOUR "INFORMATION PRODUCTS"....12 Steps to an audio
product....18 Steps to a video product.... How to save 25% to 75% from
most video production quotes!.... How to create and sell a "Moneymaking
Business Opportunity".... The 39 best kinds of 'Information
Products'....
-
UNDERSTANDING
AND PROFITING FROM "THE MONEY ISSUES".... How to replace up-front costs
with royalties and: how to convert vendors to at-risk partners....
-
PREPARING
MARKETING MATERIALS FOR YOUR "INFORMATION PRODUCTS" ....Everything you
need to know about what works and what does not (based on 5-Million-$
research and experience)....
-
HOW
TO MAKE BIG MONEY SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP
CLASSIFIED ADVERTISING.... The"best" media.... Classified ad
Copywriting tips....
-
HOW
TO BE A "BIG PLAYER" IN THE "INFORMATION PRODUCTS BUSINESS" WITH PRINT
MEDIA
-
DISPLAY
ADVERTISING.... How to get Agency Discounts.... First-Time Advertiser
discounts.... and save 17%-50% off "rate cards" (price lists).
-
HOW
TO CHOOSE THE RIGHT MAILING LISTS TO PROFITABLY SELL YOUR "INFORMATION
PRODUCTS" VIA DIRECT-MAIL.... How not to get ripped off (Most
beginners do!).... Where to learn about and 'comparison shop' thousands
of good lists....
-
MARKETING
STRATEGIES OF SPECIAL IMPORTANCE WITH "INFORMATION PRODUCTS".... How to
use Guarantees to boost response.... "The Charles Atlas Method" can
double your profits...."
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HOW
TO REALLY GET "FREE" ADVERTISING FOR YOUR "INFORMATION PRODUCTS"....
How to get on lots and lots of Radio Talk Shows.... be interviewed over
the phone, long distance.... give out your 800#.... sell your products!
-
UNUSUAL
WAYS TO MAKE MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell by
mail to Libraries.... How to sell by mail to the Military....
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HOW
TO GET YOUR "INFORMATION PRODUCTS" ADVERTISED ON TV - IN
INFOMERCIALS.... Transcript of my complete speech on the Information
Business from the famous Gary Halbert Key West College Of Millionaires
Seminar, which direct marketing entrepreneurs pay $7,000 to attend....
-
HOW
TO MAKE A LOT OF MONEY, BUILD WEALTH AND NET WORTH AND SELL
"INFORMATION PRODUCTS" VIA THE NEWSLETTER BUSINESS....Why the
Newsletter Business may be the best business in the world.... Advice
directly from the most successful newsletter entrepreneurs in
America....
-
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" AS A PROFESSIONAL
SPEAKER.... 5 ways to establish and promote yourself, your credibility
and your value as a speaker.... Why and how being a "part-time" (not
full-time) speaker" is a marketing advantage....
-
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" IN THE SEMINAR
BUSINESS.... 5 types of seminars you can make money promoting....12
best ways to market ANY seminar....12 'tricks' for boosting
attendance....
-
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" BY PHONE.... New ways to
make money and sell products via 'recorded messages".... How to get
"information Products" telemarketed by professionals on commission -
with no investment, no hiring, no hassles....
-
HOW
TO MAKE MONEY SELLING "INFORMATION PRODUCTS" VIA MULTI-LEVEL MARKETING
AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY MAIL.... Facts
&
Myths.... all about MLM/Network marketing.... What you must know about
"the legal issues....
-
HOW
TO MAKE LOTS OF MONEY FROM THE MAILING LIST(S) YOU DEVELOP BY SELLING
"INFORMATION PRODUCTS".... 3 ways to make BIG MONEY, even from "small"
lists.... Who will pay you 50 cents per name?....
-
HOW
TO OPERATE YOUR "INFORMATION PRODUCTS" BUSINESS PROFITABLY AND
EFFICIENTLY.... AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR
YOUR "INFORMATION PRODUCTS" BUSINESS.... Best "short run" book
printers.... How to self-publish books at amazing low costs.
| "I've
used a lot of your ideas, with the latest success wrinkle being 'your
choice'…I created three levels of packages…I've
had a
near 75% up-sell from $2.95 to $50.00 on my recorded message!"
-Mark
Smith, Expert In Trade Show Selling, Colorado Springs, CO
"I
am
one-third of the way through The Ultimate Information Entrepreneur and
almost done with the Conference Tapes - both have been terrific! The
information is very valuable and has re-stimulated my thinking about
how to promote my business and products."
Steve
Miller, The Adventure Of Trade Shows, Federal Way, WA
"Dan
Kennedy
is a lean, mean information selling machine. His amazing business
blueprint, The Ultimate Information Entrepreneur, gives you more
useful, wallet-fattening secrets than 10 other books. Reading it is
like getting a master's degree in how to profit from today's
information age economy. Just one idea I took from one page out of
Dan's Manual paid me back over $10,000.00 almost instantly. I simply
can't recommend this highly enough. It's worth ten times the price."
-Mark
Nolan, Financial Freedom Association of America, Citrus Heights, CA
"I
don't
think I would have bought your book (The Ultimate Information
Entrepreneur) if it wasn't for your almost hypnotizing copy. If I
hadn't, it would have been my loss. It's worth a lot more than it's
price. And Dan, if you can produce something like that, you are worth
whatever you charge."
-Alan
Shawn Feinstein, The Feinstein Foundation, Cranston, RI
|
"The Ultimate Information Entrepreneur Super Manual"
by Dan Kennedy.....$199.00
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- Copyright ©
2009. Success
Strategies International, Inc.
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Eugene, Oregon 97405, USA Phone: 1-541-736-9631 or
1-877-636-9631
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