From
the Desk of Dan Kennedy
Dear Friend,
I want to
tell you about a moneymaking tool
extraordinaire, that I have invested 19
years in making. It is called POWER POINTS,
and it is, by far and away, the most
valuable and important tool or product of
any kind I've ever brought forward, and I
can't wait to describe it to you in all of
its glorious detail.
The problem: how to access what I know
efficiently, to get what you need, when
you need it.
The answer: POWER POINTS.
Let me explain how this tool was built.
Two years ago, a very capable editor and
organized-thinker, very familiar with my
work, took everything we could find that I
had said, taught, recorded, or written,
published and unpublished, even consulting
session notes, since 1975.......quite
literally a trailer-truck full of raw
material......and set out to edit out all
the duplication, pull together all the
gems, and get it organized into categories
and disciplines, somewhat like an
encyclopedia. It took her nearly an entire
year of very dedicated effort. I invested a
large sum of money in her efforts. Now I've
been working with what she delivered, to
make it even more useable and accessible.
In total, 19 years
of my experience and nearly 3 years of
arduous labor have gone into assembling
POWER POINTS for you.
Here was my goal, my idea:
At any time, for any specific
purpose, you could go right to the
proper place in this tool and get a
quick, concise refresher- what would
Dan Kennedy think and say about this?
So, let's
say you're getting ready to go and give a
speech, to persuade 10 or 10,000 to accept
your proposition or buy your products. You
could instantly yank me into the room and
get a quick download of my best advice and
strategies for group selling, platform
selling, and public speaking.
Or let's say you're putting together a new
sales letter or advertisement, and you're
stumped on the offer. You get me to
instantly beam down into the chair next to
your desk and reel off my very best
suggestions for building the most powerful,
magnetic offers possible.
Or, you're about to get on the phone and
negotiate a deal with a particularly
difficult client. Blink your eyes like
Barbara Eden and -- zap -- there I am, to
go over a handful of key ideas about
winning in negotiations.
Many
of my students have been asking for a
resource like this for years. Maybe
you're one of them. It's finally here.
Now you can keep me on the shelf right
next to your desk, ask me a question
any time you want to, and get an
instant answer. (If you've profited at
all from what I've provided to you so
far, why wouldn't you jump at this?)
What is a Power Point anyway?
A Power Point is something so
important, so critical, so pivotal that
it alone can make or break the project,
the marketing piece, the ad, the
letter, the phone call, the
presentation, the entrepreneurial plan
of action.
A Power Point is something so useful,
influential and effective it can
resolve even a seemingly enormous
problem, can break through paralysis of
analysis, provide light in darkness to
show you the best way out.
A Power Point is THE factor,
the idea, the principle, the truth
that makes THE difference between
success and failure.
In my new POWER POINTS Manuals,
I've identified 979 of these Power
Points, divided into 3 main
categories:
1. Advertising, Marketing & Sales
2. Personal Achievement &
Productivity
3. Entrepreneurship & Business
Success ......
but there are a gazillion
sub-categories. Just for
example, in "Advertising,
Marketing & Sales,"
there are sub-categories like: Headlines.....
Offers..... Guarantees......
Consumer Psychology..... Multi-Step
Marketing..... Lead-Generation.....
Sense Of Urgency.....
Positioning..... and many, many
more.
The INDEX is
darned near magical. Putting together the
Index was almost as herculean a project as
was doing everything else.
This is a detailed, cross-cross-cross
referenced, highly organized, easy to use
Index, so you can get from question or
topic to answers fast. Every Power Point is
numbered, every page is numbered, and both
sets of numbers are used in the Index.
You can go to the Index and
instantly find all my Power Points for:
-
Sales
letters
-
Offers
-
Envelopes
-
Order
forms
-
Multi-step
marketing campaigns
-
Promotional
books
-
Lead
generation
-
Using
mailing lists
-
Recorded
messages
-
Preparing
for an important negotiation
-
Reacting
to sudden adversity
-
Increasing
a business cash flow
-
Cleverly
re-inventing a business
-
Cheap,
do-it-yourself market research
-
Adding
sizzle to a speech
-
Etc.,
etc.
As
big as my career experience.
I have consulted in over 176 different
businesses, industries and professions,
with clients ranging in size from less than
a million dollars a year in sales to over a
billion dollars a year in sales, and
everything in between. My clients
successful results have made me a marketing
legend.
I have built, bought, sold businesses.
Created publishing and marketing businesses
for $500.00 to $5,000.00 that have
subsequently produced millions of dollars
in sales.
I have had enormous and embarrassing
failures.
I have private clients in continuing
relationships as long as 10 years,
customers and subscribers who've been with
me as long as 15.
I have faced hundreds of business problems,
thousands of marketing challenges, turned
losing projects into winners, multiplied
profits and incomes, invented truly new and
innovative methods and strategies, even
revolutionized a few entire industries.
Every
ounce of all that experience,
successful and unsuccessful, is
condensed and included in POWER POINTS
POWER
POINTS will be delivered to you in
three large volumes: the first
volume, Advertising, Marketing & Sales;
the second, Personal Achievement &
Productivity; & the third,
Entrepreneurship & Business Success.
POWER POINTS was initially offered ONLY to
my private clients and Inner Circle
Members. It was then set for publication at
$599.00.
Right now, you can get the entire POWER
POINTS SYSTEM for just $299.00. A huge 50%
discount from its initial retail price of
$599.00.
You
might put thousands of dollars in your
pocket from just one use of POWER
POINTS. Imagine what you might make by
asking it a question everyday?
Go ahead:
worry me endlessly with your questions.
Poke me in the side and ask me questions
all day long. Roll me over and ask me a
question in the middle of the damned night.
Like a circus sea lion who does a
somersault every time a dead fish is waved
over its head, I will leap to alertness,
ready and eager to give you my very best
ideas, advice and answers at a moment's
notice, any time, as often as you desire.
That's what owning POWER POINTS enables you
to do.
This
really is THE ultimate Dan Kennedy
product; if you've benefited from any
of my products, then you must have this
product.
"Steal"
Everything
Immediately For
Just One Dollar
There's
NO COMMITMENT...NO
OBLIGATION, NO
HOOKS, LINES, or
SINKERS and
NO,
this
is certainly
NOT a
CONTINUITY or
MONTHLY
Recurring
Membership!
