PROOF
POSITIVE THAT CURRENTLY I HAVE CLIENTS AND/OR PLATINUM MEMBERS SELLING INFO-PRODUCTS AND MAKING BETWEEN $100,000.00 AND OVER $1,000,000.00 A YEAR TO THE FOLLOWING NICHE MARKETS:
Sampling Of Clients
From 1992: "It seems like, after 14 years of 'hoping' and struggling, you've finally shown me how to make real money from selling my information. Things are now happening I never thought were possible. Dan - you are one of the handful of people who really got me started." From 1999....."We've sold 3,407 videos in the "Kahuna Warrior Mind" series in the last 4 weeks alone! We pull in $33.00 plus S&H for each video. And of all the purchases, we've had only 17 choose the "Silver" package, and 9 of those upgraded to "Gold" as soon as they watched the "Quick Start Video". Most of the rest buy the "Gold", but are immediately sold up to "Platinum" - for another $97.00." (DAN'S NOTE: That's over $112,000.00 in business - about $4,000.00 A DAY....wouldn't you like to know how to do this?) Greg Renker "We try never to make an important marketing decision without consulting Dan Kennedy. While our use of his services is not restricted to 'information products', there is no doubt that Dan Kennedy has more real knowledge about successfully marketing such products than anyone else." (DAN'S NOTE: the Guthy-Renker Corp. has paid me nearly a half-million dollars in fees and royalties, in a consulting relationship dating back to their very first infomercial.) Joe Polish "Here's a much deserved testimonial. I should have sent you this formal thank-you sooner, but I've been so busy making money with all the killer marketing stuff I've learned from you, I haven't taken the time. Anyway, my relationship with you is directly responsible for over $500,000.00 in sales in less than 2 years." I first made money selling information by mail in 1972. Following is a summary of many of my experiences with different media for selling information. But note this: I'm learning something new and useful everyday; I'm not teaching "history" About Product Development I have built product for Entrepreneur Magazine, Hume Publishing, Guthy-Renker, Group M Marketing, Nightingale-Conant, and a number of other companies......co-authored product with Tony Robbins, Jeff Paul, Pamela Yellen, Dr. Maxwell Maltz......and ghost-written product for over a dozen authors/speakers. Over the years, I have created and sold over 100 different info-products of my own. My own products have been sold in over a dozen different companies' catalogs, in joint-ventures with magazine and newsletter publishers, even on TV. The very first info-product I ever created, in 1973, sold over 1,000,000 copies. I developed an entire collection of info-products for the chiropractic and dental professions, sold via seminars and direct-mail in 1983-1987, then licensed to another entity and sold by that firm for several years, then bought back, up-dated and re-licensed in 1998. For several years I was the CEO of a custom cassette manufacturing company which, at the time, produced products for roughly 1/3rd of all the professional speakers in North America. Three years ago, I organized The Psycho-Cybernetics Foundation, and we have developed a new home study course sold by direct-mail, a new audio product sold by Nightingale-Conant and in SkyMall catalogs, and a new book sold in bookstores. I am currently developing new info-products for test advertising this year in the horse racing industry. About Magazine Ads The first full-page ad I created for a client (in 1975) ran every month in dozens of magazines for a month. The first full-page direct-response ad I created for my own products (in 1974) provided a 4-1 (400%) ROI and ran until the product was unavailable. More recently, in one category, for several months, 11 of 63 full-page ads in one national magazine were written by me, for 11 different clients! I have created full-page ads for info-products that have produced as much as 9-1 ROI via 1-step selling, and, in total, that have sold well over 25-million dollars worth of various info-products. My full-page ads for clients as well as my own products have appeared repeatedly in Success, Entrepreneur, Money, Moneymaking Opportunities, all major airline magazines, as well as diverse publications including Golf Digest and Prevention. About Direct-Mail I have been paid as much as $72,000.00 in fee + royalties in one year, for writing one sales letter - and paid more than $50,000.000 each for a number of sales letters. Over the past 5 years, my sales letters have either become my clients' "controls" or beat their "controls" over 80% of the time. In 1999, one client, selling an audio/video info-product, made over $200,000.00 in profits from mailing one of my letters to less than 30,000 prospects. With case history after case history, I have successful, profitable sales letters to show for nearly 100 different clients, projects and info-products. Millions and millions of pieces of direct-mail created by me have been mailed. Even top freelance copywriters have purchased my products about copywriting. My book THE ULTIMATE SALES LETTER has been continuously available in bookstores since its first publication in 1991. The sales letter developed with my assistance by Nightingale-Conant for 'The New Psycho-Cybernetics' product made that N/C's #1 best-selling personal development program of 1999. About Broadcast FAX Although there are current and pending future legal restrictions and problems with its use, I have had enormous success in the past two years generating leads for/marketing info-products, as well as seminars, via Broadcast FAX. In a number of instances, we have generated leads at a fraction of cost from other media. In two instances, info-product businesses grossing over $100,000.00 a month have been built entirely on the back of Broadcast FAX. About Television The infomercial I wrote and produced for U.S. Gold still holds the record for longest-running lead generation show for a business opportunity (7 years), and it made the client a millionaire+. I have had numerous successes and even more failures in the infomercial field, spanning 11 years. I have been a guest expert on panels at the national conventions of both the National Infomercial Marketing Association and the Direct Marketing Association, and had articles published re. infomercials in both TARGET and DM NEWS. About Audio Tapes As Sales Tools I have created some of the most successful tapes used as sales tools ever used. For a product of my own ('The Money/Business/Success Course'), my 90-minute audio tape sold over $500,000.00 worth of courses in 18 months, with an average conversion rate of 15%. More recently, I developed three different "recruiting tapes" for two different MLM companies and, in total, over one million of those tapes have been distributed. About Video Tapes As Sales Tools I have written and/or turn-key produced "video brochures" for MLM companies, business opportunity and franchise companies, home study course publishers, as well as a variety of consumer products. Consulting clients specific to this have included the Amway Corporation and ICS, International Correspondence Schools.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
.jpg)
