HERE IS A VERY BRIEF SAMPLING OF THE TAPES’ CONTENTS..... AND NOTE THAT THIS IS ALL FULLY SUPPORTED WITH TONS OF EXHIBITS AND EXAMPLES OF ACTUAL ADS, SALES LETTERS, ORDER FORMS, NEWSLETTERS, PROMOTIONS, ETC...YOU SEE EVERYTHING THAT WAS SHOWN AND DISCUSSED IN THE ROOM.

PROLIFIC PRODUCT AND OFFER INVENTION:

1.   The one thing every product should do, that most don’t

2.   A list of every possible kind of back-end info-product

3.  How to sell a back-end product and get paid for it months before it is completed (legally)

4.  Why and how to use “the layaway plan” approach to collecting for big-ticket and/or future delivery products

5.  Understanding “the membership upgrade” as back-end product

6.  How to create situations that force upgrades

7.  Why, when and how to sell “the everything bundle” of products or services

8.  The secret super-profitable “mega buyers” hidden in your customer base and how to find them

9.  How to take the same back-end product and sell it several different times by varying pricing, bundling, formats, means of delivery

10  How to apply the Hollywood secret of “sequels” to your back-end business....... periodically re-cycle successful promotions...... build a year-long schedule of back-end offers in advance

11  How to buy great business, self-help, how-to and other books from major publishers and famous authors at 20-cents on the dollar to use as bonuses, “stick” gifts, and member gifts

12  The amazing opportunities in re-selling “marketing utilities” (Websites, e-mail, auto- responders, broadcast FAX, broadcast voice) to your customers..... get paid every month, do zero work

13  The secret of locking customers into services that can be disconnected, for VERY secure and predictable continuing income (like being the utility company)

14  Five different opportunities for selling the same “seminar-in-a-box” product

THE HIGHLY PROFITABLE SCIENCE OF UPSELLING:

15.  Three ways to do “would you like to Super Size that?” Upselling

16.  An example of an upsell on an order form that pulls 44% conversions

17.  How to “switch” the buyer from free bonuses to a profitable upsell

18.  How to add “forced continuity” to your offers and order forms. (This was literally invented by Dan’s Platinum Members for their businesses, and is a hugely profitable add-on sales strategy.)

19.  How to make every box you ship or package you deliver sell something for you

......use these strategies to significantly increase your average transaction size, so you can better offset customer acquisition costs, easily afford more frequent and consistent communication with customers, and enjoy higher profit margins and better cash flow.

CATALOG MARKETING:

20.  Everything you ever wanted to know about a catalog of your own

21.  Right and wrong ways and times to use your catalog (vs. solo offers)

22.  What one offer must be in your catalog

PARASITE MARKETING & JOINT VENTURES:

22.  The secret to getting lots of other marketers to eagerly use your offers as package inserts, newsletter inserts, mailings to their lists, etc.

23.  The three “concerns” of the potential joint venture marketer you must ably answer to get the deal you want -- whether he enunciates them or not

24.  How to domino one good JV into dozens

25.  How to do cheapskate, highly efficient parasite marketing to a big list

26.  Discussion of Joint Venture Marketing with JEFF PAUL, author ‘How To Make $4,000.00 A Day Sitting At Your Kitchen Table In Your Underwear’

27.  JV details.....how much to pay, how to structure deals, etc.

TOLL POSITION PROFITS:

28.  Getting paid very well for access to your lists and/or use of your endorsement

29.  Getting paid once vs. getting paid over and over again, on life value of the customer acquired through your toll booth

30.  Why and when to exchange lists

31.  How to trade your “dead leads”, expired subscribers and/or inactive customers for “fresh value”

32.  The secret of “sponsorships”..... how one marketer sends 225,000 catalogs to his customers and has all the printing and postage costs paid for him (Hey, if you can’t make money under that scenario, you just can’t make money!)

LICENSING:

33.   An inside look at both sides: being a Licensor, being a Licensee

34.  Five ways you can make money licensing your content, technology, products, etc. -- a million dollar opportunity you may be overlooking

35.  Exclusive vs. non-exclusive licensing

36.  Discussion with Michael Kimble and John Alanis re. licensing examples

…...fully understanding joint ventures, toll positions and licensing can provide more leverage (financial and time) for your business than anything else, so you can grow faster, receive multiple streams of continuing passive income, and increase the value of your customers without the necessity of creating more products and services or doing more work.  What you DON’T know about these strategies could very well mean you are working much too hard for the income you have, and leaving large sums of easily acquired income behind.
            

NEWSLETTER MARKETING:

37.   How to price a paid subscription newsletter

38.   When to offer it to your customers

39.   How to build a powerful subscription offer

40.   Pros, cons, and how-to’s for free trial or low price trial offers

41.  The most profitable secret about renewals ever discovered

42.  How to “pitch” in the newsletter..... how much to sell, how many offers, how often, etc.

EXTRA-POWERFUL SALES TOOLS FOR BACK-END MARKETING:

43.  Why, when and how to use Audio Cassettes to sell

44.  Why, when and how to use Video Cassettes to sell

45.  Why, when and how to use Tele-Seminars to sell

46.  Why, when and how to use FAXing to sell

47.  Why, when and how to use e-mail to sell

48.  Why, when and how to use broadcast-voice to sell

49.  What one piece of information about your customers automatically gives you 12 super promotion opportunities a year?

MANAGING A BACK-END BUSINESS FOR MAXIMUM PROFITS:

50.  The #1 “unpleasant truth” you must never fight

51.  Understanding a business’ maturity cycle.....relationships between front-end and back-end

52.  Capitalizing on the “peak moment in time” when your customers’ value is at its highest

53.  How to thoroughly analyze, segment and micro-manage your customer list        

MARKETING BACK-END SERVICES:

54.  Understanding how to create a huge monthly income stream with coaching programs (and minimize the work)

55.  How to promote “big payday” events (whether you speak or not)

56.  Discussion with Craig Forte about his successful coaching program and its marketing

USING THE INTERNET SUCCESSFULLY:

57.  How to create an affiliate program that works -- and will bring you money and customers at zero out-of-pocket expense

58.  How to retain and satisfy customers by delivering content and services via web sites and e-publishing

59.  Discussion with Ken McCarthy

EXAMPLES & ‘HOT SEATS’ & SHOW-N-TELL:

60.  Successful info-marketers show their marketing materials, ads, FAXes, etc., discuss strategies, results.…. hear from people who are doing it!!!